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Company Information

Resources that will help you uncover how all kinds of companies function, whether they are public, private, or not-for-profit.

Gather information from the following sources

There are a number of books that have collected mission statements from hundreds of companies. Baker owns one title:

To see a complete list of books on this topic, go to the Baker University catalog. In the search box, enter: su:mission statements.

You can try the search in this box, now.

Search for books and other resources

Go to the Advanced Search | Video Tutorial

Don't forget. If we don't own the books you've found, you'll have to request them on Interlibrary Loan, which you'll be able to do directly from the catalog site.

If you'd prefer to see the books at a library near your home, you can do the following:
1. Select the link,
Worldwide Libraries Own this Item

WorldCat holdings screen

2. Once the screen opens, enter you zip code to find a library near your home that owns the title.

An important method of of finding out what is happening within a private company is to locate interviews of the CEO or senior management. By peering into their thoughts, you may determine what makes them tick and what determines the way they run the company. You will find out about their attitudes, opinions, and strategic thinking. In addition, they might reveal their revenue, the number of employees in their company, their culture, and their growth rate.

Watch this video to see the steps to find an interview in this database.
Music from:

Watch this video to see the steps to find an interview in this database.
Music from:


Follow these steps to find an interview in this database:

  • From the blue bar along the top, under More, select: Indexes
  • In the "Browse an Index" search box, select: People
  • In the "Browse for" search box, type a name. (last name first). For example, Gates, Bill
  • When the selection list appears, scroll down and select the name - interviews. For example, GATES, BILL, 1955 -- INTERVIEWS

Follow these steps to find an interview in this database:

  • From the opening screen, select the Advanced Search screen
  • From the top search options,  Select:  News

  • In the Search Box, first type the name you're searching. eg. Warren Buffett
  • Second, use the down arrow to highlight: Headline and Lead Sections.
  • In the next box, type another word; eg. interview*
    (Don't forget the asterisk.....that will search both the singular and plural forms of the word, interview.
  • Scroll down and Search 
  • When the results appear, use the items in the left column to limit your results.
  • Scroll down to the area labeled, "People".
  • Use the drop down box to highlight the name. eg., Warren Buffett.
  • Continue using the Limit functions in the left column. If you're interested in News shows and transcripts, under Publication Type, highlight News Transcripts.

Tip screen: refine results

You can find external opinions by consulting press articles from management and human resources contexts as well as analysts' reports. Use the acquired information to build a broad picture of the company.

When looking for articles in any of the business databases, use the following subject terms:

  • case studies
  • corporate image
  • corporate culture
  • corporate identity

You can find analysts reports in:

1. From the Nexis/Uni home page, slide to the top of the page.
2. Click on the down arrow by Menu. Select: Company Dossier

  1. In the Company Name box, type: your company
  2. Select your company from the Results List
  3. From the left navigation area, under Investment Research, select: Analysts Reports


More often than not, when public companies file their financial reports with the Securities and Exchange Commission, they will refer to their company's mission. You can locate a company's SEC filings through Nexis Uni.

1. From the Guided Search area, [What are you interested in?]. highlight Company Info.
2. In the next box, [Search in all Company Information for:], type your company. For example, Home Depot.
3. In the next box,  [..and show me], use the down arrow and highlight: SEC filings.

4. In the Results page, use the Timeline filter in the left column to limit the time frame.