Library: Company Information: SWOT Analysis

SWOT Analysis

There are various strategies for finding a SWOT analysis. Not every resource listed here will provide a SWOT for every company you may be interested in researching. You may have to try more than one avenue before you hit pay dirt.

SWOT Reports

Business Source Premier
Business Insights Global

Business Source Premier
Provides nearly 3,300 full text scholarly publications, including more than 1,000 peer-reviewed journals. Subject areas include: accounting, banking, finance, international business, marketing, sales, etc. Indexing and abstracting from 1965-present. Some cases indexing go back further than 1965. Updated daily.

Business Source Premier SWOT search

Business Insights Global
This innovative resource includes company profiles (with corporate parent/sibling relationships), industry rankings, products and brands, investment reports, industry statistics, financial ratios, fifteen-minute delayed stock quotes, case studies, and corporate chronologies and history. Coverage is from 1980-present.

In the Search Box, type: your company. For example: McDonald's
Search.
When the company profile appears, select: SWOT Reports.

Business Insights Global SWOT search

4. Select the company which will link to the .pdf report.

Business Insights Global SWOT link