Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Baker University logo

Company Information

Resources that will help you uncover how all kinds of companies function, whether they are public, private, or not-for-profit.

SWOT Analysis

There are various strategies for finding a SWOT analysis. Not every resource listed here will provide a SWOT for every company you may be interested in researching. You may have to try more than one avenue before you hit pay dirt.

SWOT Reports

Business Source Premier SWOT search

  1. In the Search Box, type: your company. For example: McDonald's
  2. Search.
  3. When the company profile appears, select: SWOT Reports.

Business Insights Global SWOT search

4. Select the company which will link to the .pdf report.

Business Insights Global SWOT link