Library: COVID-19's Impact on Business: Employees, Consumers

Consumers

Find targeted information about consumers from:
Baker University's Subject Guide:
Marketing Research
Also note: Special Marketing Reports

The Real-Time Impact COVID-19 is Having on Small Businesses and Workers Continually updated. Insights using Homebase's data as a provider of "free employee scheduling, time clock, and hiring tools."
Census.gov U.S. Census Bureau site, offering social, demographic, and economic information and data

RKMA Market Researach Series:

Economic inequality and workplace differences

Bloomberg Various articles on economic inequality
Economic Policy Institute | Keyword: Coronavirus Continually updated. "The Economic Policy Institute (EPI) is a nonprofit, nonpartisan think tank created in 1986 to include the needs of low- and middle-income workers in economic policy discussions."
The Future of Jobs Report The report was researched, written, and disseminated by the World Economic Forum (WEF). The WEF is an international NGO, founded in 1971 and headquartered in Switzerland. OUR VIEW: This is a must read if you are researching how the pandemic and other major forces are changing industries, jobs, and the nature of work going forward. It’s filled with data, charts and analyses, and the research was performed by an authoritative source. Key sections include: remote and hybrid workforce; impact on equality; technological adoption; and emerging and declining jobs and skills.
Slate | Gig Economy Workers Are Our Newest First Responders March 12, 2020. "Instacart shoppers, Amazon delivery drivers, and others are making it possible for other people to engage in self-protective social distancing."
Time | 'If We Don't Work, We Don't Get Paid.' How the Coronavirus Is Exposing Inequality Among America's Workers March 4, 2020.
Tracking US Covid Unemployment Rates

HR Resources

SHRM | Tag: Communicable Diseases Continually updated. Articles, reports, and other resources on communicable diseases geared towards human relations (HR) professionals. Many current pieces focus specifically on COVID-19.
Forbes | The Workplace In The Time Of Coronavirus (Part I): Legal Guidelines For Navigating The Upheaval March 9, 2020. "This is the first in a periodic series on the short term and long term impacts of the coronavirus on employment and the workplace. Below, we start with the immediate decisions facing employers today)."

Data

The following are some interesting data sources that are trying to gain insight into how COVID-19 is impacting consumers and employees.

Uncast | COVID-19 Location Data Toolkit Continually updated. "COVID-19 is upending our health, our economy, and our world. Organizations in every sector are turning to location data and human mobility insights to measure its impact, create pivot strategies, and predict recovery." Uncast collects human mobility data from cell phones.
Homebase | COVID-19 Impact on US Local Businesses and Hourly Employees Continually updated. "This data set is prepared by Homebase, a free scheduling and time tracking tool used by 100,000+ local businesses and their hourly employees. Homebase's customers in the US primarily consist of restaurant, food & beverage, retail and services and are largely individual owned/operator managed businesses."
Kasper Datahaus | Global Internet Pressure "KASPR Datahaus’ Global Internet Pressure Map shows the effect of covid19 on local Internet Infrastructure. The map was created using measurements on the differences in the speed of internet packets traveling between the US and destinations regions reveal the pressure of the new tele-work reality."

Remote work

Bloom, N., Liang, J., Roberts, J., & Ying, Z. J. (2015). Does Working from Home Work? Evidence from a Chinese Experiment*. Quarterly Journal of Economics, 130(1), 165–218. https://doi-org.bakeru.idm.oclc.org/10.1093/qje/qju032

"We report the results of a WFH experiment at Ctrip, a 16,000-employee, NASDAQ-listed Chinese travel agency. Call center employees who volunteered to WFH were randomly assigned either to work from home or in the office for nine months. Home working led to a 13% performance increase, of which 9% was from working more minutes per shift (fewer breaks and sick days) and 4% from more calls per minute (attributed to a quieter and more convenient working environment). Home workers also reported improved work satisfaction, and their attrition rate halved, but their promotion rate conditional on performance fell."

MAKARIUS, E. E., & LARSON, B. Z. (2017). Changing the Perspective of Virtual Work: Building Virtual Intelligence at the Individual Level. Academy of Management Perspectives, 31(2), 159–178. https://doi-org.bakeru.idm.oclc.org/10.5465/amp.2014.0120

"In this paper, we suggest the need for a modified perspective on virtual work that shifts the focus from the phenomena and effects of working virtually to the individual behaviors and skills needed to succeed."