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COVID-19's Impact on Business


Find targeted information about consumers from:
Baker University's Subject Guide:
Marketing Research

     Also note: Special Marketing Reports

Economic inequality and workplace differences

HR Resources


The following are some interesting data sources that are trying to gain insight into how COVID-19 is impacting consumers and employees.

Remote work

"We report the results of a WFH experiment at Ctrip, a 16,000-employee, NASDAQ-listed Chinese travel agency. Call center employees who volunteered to WFH were randomly assigned either to work from home or in the office for nine months. Home working led to a 13% performance increase, of which 9% was from working more minutes per shift (fewer breaks and sick days) and 4% from more calls per minute (attributed to a quieter and more convenient working environment). Home workers also reported improved work satisfaction, and their attrition rate halved, but their promotion rate conditional on performance fell."

"In this paper, we suggest the need for a modified perspective on virtual work that shifts the focus from the phenomena and effects of working virtually to the individual behaviors and skills needed to succeed."