SWOT Analysis - MBA 557 - Accounting Applications for Management

SWOT Reports

Business Source Premier This link opens in a new window
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Find articles that cover the full range of business topics, including company profiles, industry reports, market research reports, and SWOT analyses.
Provides nearly 3,300 full text scholarly publications, including more than 1,000 peer-reviewed journals. Subject areas include: accounting, banking, finance, international business, marketing, sales, etc. Indexing and abstracting from 1965-present. Some cases indexing go back further than 1965. Updated daily.

Business Source Premier SWOT search

Gale Business: Insights This link opens in a new window
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A unique database that brings together a wide variety of resources that cover companies and industries.
This innovative resource includes company profiles (with corporate parent/sibling relationships), industry rankings, products and brands, investment reports, industry statistics, financial ratios, case studies, and corporate chronologies and history. Coverage is from 1980-present.

In the Search Box, type: your company. For example: McDonald's
Search.
When the company profile appears, the SWOT Reports will appear on the right side of the page.

Nexis Uni This link opens in a new window Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

1. From the Guided Search area, [What are you interested in?]. highlight News
2. In the next box, [Search in all News for:], type your company and swot. For example, Microsoft and swot
3. In the next box, [Choose date range], use the down arrow and highlight: whatever date range you need.

4. In the results page, use the filters in the left column to focus even further.

Articles

Newspaper and periodical articles can provide extensive and varied types of information on companies--for example, new ventures, marketing campaigns, analyses of financial situations, pending lawsuits, scandal or ethics issues, trade barriers, regulatory issues, information about new competitors, workforce shifts, and the weak economy.

You can find business related articles in all of our Business Databases.

How to do the research

netMBA Provides a simple framework, explaining the different elements of a SWOT analysis.
Bplans.com A nice article, explaining what goes into creating a SWOT analysis.
SWOT Analysis: How to do the research This is a one-page guide to SWOT, prepared by Steven Bell, Director of Gutman Library at Philadelphia University. It includes information on how various library databases may help with the analysis. Baker University Library's electronic business databases can provide access to the information needed for the SWOT analysis.

Annual Reports

Often, you will find that much of the kind of information you need may be found in a company's annual report. Most public companies will feature access to their annual reports on their web pages.

Look for headings such as "Risks" in the Table of Contents to locate the issues that will comprise a SWOT Analysis.