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Market Research Trends

This guide is an overview of Internet sources that monitor the key trends of the target market that comprises young men and women aged 15-25.

Business Librarian

Irene Weiner's picture
Irene Weiner
Contact:
518 8th St.
Baldwin City, KS 66006

Collins Library
Rm. 205
785-594-8445

Sites that monitor trends

Media for Tracking Trends

Peter Schwartz, author of the book, The Art of the Long View, notes that science and technology is one of the most important drivers of future events, since "politics can change, but a scientific innovation, once released into the world, cannot be taken back," (p.62).

It's vital to obtain perspectives outside of one's own country. International newspapers and journals are included below.