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Market Research Trends

This guide is an overview of Internet sources that monitor the key trends of the target market that comprises young men and women aged 15-25.

Business Librarian

Irene Weiner's picture
Irene Weiner
Contact:
518 8th St.
Baldwin City, KS 66006

Collins Library
Rm. 205
785-594-8445

Blogs

blog

Developing alongside conventional online media sites are blogs. The classic definition of these sites is that they are personal online journals, often including links and commentary relating to other websites. But these experiments in online self-publishing are fast morphing into media properties in their own right. Accurate audience is hard to come by for most blogs but it seems a reasonable assumption that they will appeal to a young and savvy crowd. Hence their role as tastemakers is important.

There are blogs on just about any subject you can think of. Determine the ones you want to read as a useful complement to the subject areas you are already monitoring; that is technology, music, travel and lifestyle. Useful sites in this regard include: