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Private Companies

Local companies

local news

 

It doesn't matter if a firm is large or small; local companies are usually well-covered by the local press. Coverage is generally more in-depth and ongoing than what you may find in the national sources. Newspaper and periodical articles can provide extensive and varied types of information on companies--for example, historical background, new ventures, marketing campaigns, analysis of financial situations, and biographical profiles of key executives. Remember that news comes in all forms. Be sure to check radio and television news in addition to newspapers.

There is an important technique that involves searching in newspapers, and especially databases that support an "at least" connector, like Nexis Uni. Let's say you wanted to find information about your company's main competitors specifically in newspaper articles. You can command the system to retrieve articles where the name of the company appears at least five times, and the truncated form of the word, competitor, occurs one or more times. Limiting your query in this manner practically ensures that the search yields articles that discuss the company.

In Nexis Uni, the search screen would look like this: