Skip to main content
Baker University logo

Industry Information

Resources that will fill in how a company functions within its business community.

Industry Norms and Ratios

When starting a business or comparing a company's performance to competitors in its industry, you will need sample financial statements, also known as “industry norms” or “operating ratios”. Data for typical operating items such as assets, debt, sales, profit, labor, advertising, rent, and insurance expense, as well as other financial ratios may be found in the sources listed below. These figures are published by industry groups, banks, and trade associations for use as benchmarks. They are compiled by analyzing the financial statements of companies in that particular industry and calculating the mean or average figure for selected categories.
 

Finding industry ratios from WEBSITES

Finding industry ratios from the DATABASES

1. From the Nexis/Uni home page, slide to the top of the page.
2. Click on the down arrow by Menu. Select: Company Dossier

3. From the company name box, type the name of a company that operates in the industry you're interested inFor example, Southwest airlines, if you're interested in the Airlines industry.
4. Choose your company 
from the list that appears.
5. From the Snapshot column on the left, select: Financial Overview, then, select: Ratio Analysis


 

6. You will see the most current two quarters.
Scroll further to see the most recent 3 years.
7. To see more historical ratios, select: US Institutional Database found at the bottom of the chart.

8. Once you're on the new screen, scroll down until you see the section titled: Historical Ratios.


 

1. From the Nexis/Uni home page, slide to the top of the page.
2. Click on the down arrow by Menu. Select: Company Dossier

3. From the company name box, type the name of a company that operates in the industry you're interested inFor example, Southwest airlines, if you're interested in the Airlines industry.
4. Choose your company 
from the list that appears.

5. From the Snapshot column on the left, select: Industry Knowledge

6. Under Industry Knowledge, select: Industry Overview

7. For a series of charts, select: 
Integra Industry Reports

  • Scroll to the top of the page
    1. Click on the "Browse" button
      ABI/Inform Complete Browse
    2. Under "Industry and Market Research" select: First Research

       
    3. Select one of the "View documents" by the industry of your interest.
    4. Find a report that looks interesting by title and date.
    5. Click on the "Full Text - PDF" (right underneath the title) 
    6. After you open the PDF file, you can get to a section called "Financial Ratios" for this industry that appears in the middle of this PDF document.