This link opens in a new window
This link opens in a new windowYou can find a company's brands and products by following these steps:
1. In the search box, type: your company (for example: Nike
2. When the list of companies appears, select your company. For example, Nike, inc.
3. Directly under the Company Overview paragraph, slide to Company Details, and select Brands.
1. From the Nexis/Uni home page, slide to the top of the page.
2. Click on the down arrow by Menu. Select: Company Dossier
3. Once you're in Company Dossier, search and select your parent company.
4.. From the left navigation area, under Snapshot, select: Brands.
This link opens in a new window
This link opens in a new window 1. At the opening screen, select:Company Profiles.
2. Type your company in the search box, and select: Browse
3. When the results appear, select: MarketLine Report.
4. When the .PDF report of the company opens, use the navigation column on the left, and select: Major Products and Services.
5. When the report appears, slide down through the Table of Contents, to fine the pages titled, Major Products and Services.
Hover over the "i" icon to see full information. Click on the book cover or title to see the catalog entry.
If we don't own it, you'll have to request it on Interlibrary Loan, which you'll be able to do directly from the catalog site.
If you'd prefer to see the books at a library near your home, you can do the following:
1. Select the link, Check Availability
2. Continue scrolling down to: Libraries Worldwide. You'll see a list of libraries closest to your location.
Encyclopedia of Corporate Names Worldwide by
This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan. From A & C (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from place names, such as Land O'Lakes dairy products and Halex table tennis balls; or from a story, such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.
Encyclopedia of Global Brands by
From Timex to Rolex and from Levi's to Liz Clairborne, brand names conjure up definite images in the minds of most Americans. While brand loyalty may be going the way of the Edsel, the importance of product brands can't be easily dismissed. The 3-vol. Encyclopedia of Consumer Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands. It's unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the historical and modern development of products that have impacted American culture. Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Peppered throughout are fun facts and amusing anecdotes pertaining to the famous -- or infamous -- marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention. Special features found throughout the Encyclopedia strengthen its usefulness. Look for helpful at-a-glance data boxes offering vital statistics including market share, major competitors, advertising agencies, parent company, address, phone and fax numbers. Researchers needing supplemental information can turn to the end of each entry for sources for further reading. Easy-to-use brand name, company and persons, advertising agency and category indexes allow users to quickly locate and cross-reference brand information.
Encyclopedia of Major Marketing Campaigns
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.