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Marketing Research

Highlights sites and resources needed to understand an existing market and identify its critical components.

Finding Brands and Products in the Databases

You can find a company's brands and products by following these steps:

1. In the search box, type: your company (for example: Nike
2. When the list of companies appear, select your company

3. Either open the report, or select directly into the link, Brands.
4. You will find a list of your company's brand names and products that can be downloaded to an Excel spreadsheet.

1. From the Nexis/Uni home page, slide to the top of the page.
2. Click on the down arrow by Menu. Select: Company Dossier

3. Once you're in Company Dossier, search and select your parent company.
4.. From the left navigation area, under Snapshot, select: Brands.

Company Dossier brands

 1. At the opening screen, select:Company Profiles.

2.  Type your company in the search box, and select: Browse

3.  When the results appear, select: MarketLine Report.


 

4. When the .PDF report of the company opens, use the navigation column on the left, and select: Major Products and Services.
5. When the report appears, slide down through the Table of Contents, to fine the pages titled, Major Products and Services.

Finding Brands and Products in Websites and Books

Hover over the "i" icon to see full information. Click on the book cover or title to see the catalog entry.
If we don't own it, you'll have to request it on Interlibrary Loan, which you'll be able to do directly from the catalog site.

If you'd prefer to see the books at a library near your home, you can do the following:
1. Select the link, Check Availability

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2. Continue scrolling down to: Libraries Worldwide. You'll see a list of libraries closest to your location.