Library: Marketing Research: Consumer demographics

Consumer demographics

American Community Survey (ACS) Replacing the Census Long Form, this survey samples the American population on an ongoing , rotating basis. Data from the ACS is available via Factfinder.
American Factfinder American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys.
Census 2010 Used as a distribution source for Internet materials from the Census Bureau, this homepage contains population, business, and economic data in a variety of formats.
People and Households This site offers links to statistics on topics such as population projections, children, computer ownership and use, disability, grandparents, health insurance, language use, school costs, working at home, and numerous other population characteristics.
State and County QuickFacts Features more than 1,500 data items for the United States and individual states, counties and metropolitan areas from a variety of sources. Files contain a collection of data from the U.S. Census Bureau and other federal statistical bureaus, governmental administrative and regulatory agencies, private research bodies, trade associations, insurance companies, health associations, educational associations, and philanthropic foundations
U.S. Census: How to get the most out of Census.gov A handy guide which will show you how to navigate the site and get the results you’re looking for.

Consumer Expenditure Survey The Consumer Expenditure Survey (CE)program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Federal Reserve System Principal source for bank assets and liabilities, business finance, exchange rates, flow of funds, household finance, interest rates, money stock, and reserve balances. Includes the Survey of Consumer Finance.
Survey of Consumer Finance Since 1983, conducted approximately every 3 years. Collects information on the assets, liabilities and other financial characteristics of households. Only U.S. survey that contains an over-sample of wealthy households. About 4,500 families are interviewed in the main study.

Nexis Uni This link opens in a new window Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

Nexis Uni has access to 22 publications from New Strategist Press. New Strategist publishes a series of titles that track consumer demographics and trends across generations and industries, providing concise and clear data for those with an interest in marketing, product development and consumer research.

To access all of the New Strategist titles:

1. From the top of the screen, select the down arrow icon next to Menu.
2. Select: All Sources.

Nexis Uni All Sources

3. In the Search Within Sources box, type: New Strategist, then Search.

Nexis Uni New Strategist

4. In the large area of the screen, you'll find all the titles that are published by the New Strategist. Scroll through and find a title that sounds like it will target your need.
5. Once located, slide to the right and use the down arrow key.
6. Highlight: Get Documents

American Customer Satisfaction Index Provides consumer satisfaction data. The results of their surveys apply directly to industries and specific companies. ACSI conducts more than 70,000 interviews annually to arrive at the Benchmark scores.
American Time Use Survey The American Time Use Survey (ATUS) features the amount of time people spend doing various activities, such as paid work, childcare, volunteering, commuting, and socializing. Estimates show the kinds of activities people do and the time spent doing them by sex, age, educational attainment, labor force status, and other characteristics, as well as by weekday and weekend day. Produced by the U.S. Bureau of Labor Statistics.
Consumer Barometer Graph Builder from Google allows you to view the internet and shopping habits of consumers, with many different filters ranging from demographic information to product purchased.
Current Population Survey The Current Population Survey (CPS) is a monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics. The CPS is the primary source of information on the labor force characteristics of the U.S. population. Published data focus on those household members ages 16 and over. The sample provides estimates for the nation, states and other geographic areas. Estimates include employment, unemployment, earnings, hours of work, and other indicators. These are cross-referenced with demographic characteristics like age, sex, race, marital status, educational attainment, occupation, industry, and class of worker. Supplemental questions on topics including school enrollment, income, previous work experience, health, employee benefits, and work schedules are sometimes also included.
Internet Live Stats Includes Internet users by country, total number or websites, and the current day's total number of emails sent, Google searches, blog posts written, and tweets sent.
Marketing Charts MarketingCharts and its partners keep tabs on a broad set of metrics in the marketing, advertising and publishing world - from the top 10 online retailers to ad spending by medium. This site features charts, with source data available in Excel format as well. Most datasets are updated at least once a month.
MicroMoments The site is a creation of Google. An analysis by Google of a new type of mobile driven consumer purchasing behavior moments. In a series of short briefings—the link above, along with others including “What We Searched for in 2015” (https://www.thinkwithgoogle.com/articles/what-we-searched-for-2015.html) and “Marketers Almanac” (https://www.thinkwithgoogle.com/marketers-almanac/index.html) Google crunches its data on how people are behaving, searching and shopping now and what those in marketing need to do to be in sync with these latest search behaviors. Consider this site if you want to see how people are searching and shopping online and how it may impact the way marketers should promote and sell products and services.
Pew Global Attitudes Project Worldwide public opinion surveys that encompass a broad array of subjects ranging from people's assessments of their own lives to their views about the current state of the world and important issues of the day.
Radio Advertising Bureau The Radio Advertising Bureau collects all manner of information on the radio industry. Access in-depth reports like the "Marketing Guide and Fact Book" or "Media Facts" from this site.
Tapestry segmentation Esri divides U.S. residential areas into 65 distinctive segments based on socioeconomic and demographic characteristics to provide an accurate, detailed description of U.S. neighborhoods.
YouGov Profiles Provides demographic and psychographic data on self-identifying users or fans of different brands, as well as product types, media, and activities. The underlying data is great for a quick overview of who may make up a consumer base.

Consumer Behavior 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577832959
Publication Date: 2022
Consumer Marketing 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577833154
Publication Date: 2022
Entertainment and Leisure Market Research 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577832966
Publication Date: 2022
Restaurant, Food, and Beverage market research 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577833017
Publication Date: 2022
Retail and E-commerce market research 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577833109
Publication Date: 2022
Sports Marketing 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577833116
Publication Date: 2022
Travel and Tourism Market 2022 by Richard K. Miller and Kelli Washington.
Call Number: e-book
ISBN: 9781577833130
Publication Date: 2022
Healthcare business market research handbook 2017-2018 by Richard K. Miller, Richard K. Miller & Associates The handbook presents a comprehensive analysis of the $3.2 trillion U.S. healthcare marketplace with the most recent statistics and data available. Healthcare business and market data are scattered through a myriad of sources. The value of the handbook is that it compiles top-line data into a single easy-to-use reference, with information sourced from over 70 professional organizations, federal health agencies, top market analysts, and news sources. The handbook includes assessments and discussions on topics such as quality and patient safety, electronic health records, patient satisfaction, health plan ratings, Medicare and Medicaid, prescription drug use, top issues confronting hospitals, and more. Over 900 website links - directly embedded into the electronic edition - will direct you to additional market research information and other resources.
Call Number: e-book
ISBN: 9781577832454
Publication Date: 2017
International consumer markets 2016-2017 by Richard K. Miller, Richard K. Miller & Associates
Call Number: e-book
ISBN: 1577832329
Publication Date: 2016

Search Terms to Find Articles

Try using some of these search terms in the Business Databases:

Brand Loyalty

Brand Preferences

Consumer Attitudes

Consumer Behavior

Consumer Spending

Consumption

Customer Feedback

Customer Satisfaction

Demographics

Elasticity of Demand

Market Segmentation

Market Segments

Niche Marketing

Product acceptance

Product choice

Propensity to consume

Purchasing Power

Social Conditions and Trends

Target Markets

Conduct the search as follows:

Start with the company or industry or product or brand

Then, combine with any of the search terms in the previous chart:
Examples:

Pepsi AND (consumer attitudes OR consumer behavior)
(Athletic footwear OR Athletic Shoes OR Sneakers) AND (product choice OR product acceptance)

affluent market

African American market

Asian American market

Baby Boom market

Demographics

Ethnic market

Gay & Lesbian market

Generation X market

Generation Y

Green market

Hispanic market

Mature market

Men's market

Minority market

Women's market

Youth market

Search Terms to find Books

Try any of the following subject headings in the Baker University Library Catalog
or
Enter your search in the box below.

Consumer Behavior - United States

Consumer Preferences

Consumers - Attitudes

Consumers - United States - Statistics

Demographic Surveys

Market Surveys - United States - Statistics

Public Opinion - United States

Social Surveys

Marketing Research

Consumer demographics

Search Terms to Find Articles

Try using some of these search terms in the Business Databases:

Search Terms to find Books

Try any of the following subject headings in the Baker University Library Catalog or Enter your search in the box below.

Try any of the following subject headings in the Baker University Library Catalog
or
Enter your search in the box below.