Nexis Uni has access to 22 publications from New Strategist Press. New Strategist publishes a series of titles that track consumer demographics and trends across generations and industries, providing concise and clear data for those with an interest in marketing, product development and consumer research.
To access all of the New Strategist titles:
1. From the top of the screen, select the down arrow icon next to Menu.
2. Select: All Sources.
3. In the Search Within Sources box, type: New Strategist, then Search.
4. In the large area of the screen, you'll find all the titles that are published by the New Strategist. Scroll through and find a title that sounds like it will target your need.
5. Once located, slide to the right and use the down arrow key.
6. Highlight: Get Documents
Elasticity of Demand
Propensity to consume
Social Conditions and Trends
|Conduct the search as follows:
Start with the company or industry or product or brand
Then, combine with any of the search terms in the previous chart:
African American market
Asian American market
Baby Boom market
Gay & Lesbian market
Generation X market
Consumer Behavior - United States
Consumers - Attitudes
Consumers - United States - Statistics
Market Surveys - United States - Statistics
Public Opinion - United States