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Marketing Research

Highlights sites and resources needed to understand an existing market and identify its critical components.

Market Share: by Rankings

1. Type your company name in the main search box.

2. When the results appear, slide down to: Company Articles and select: Market Share/Rankings



3.The results will feature rankings from Market Share Reporter and Business Rankings Annual

Find rankings of companies by revenue from the same industry.

1. Following the same path as Option #1, type your company in the home search box. 

2. Slide to the top of the page: Select: the Browse drop down box and highlight Companies

3. Fill in your company's NAICS code beneath the NAICS drop down box and select Apply.

4. Slide over to the Location drop down box and highlight the country you need. Most often, you'll be highlighting United States. Select: Apply

5. When the list of companies appear, select the arrow key by Revenue (US $ Million). That will bring up companies within the same industry listed by revenue from high to low.

You can make a list of companies by a number of variables. Here, we'll make a list by revenue.

1. First, access Company Dossier from the Nexis Uni site.

2. . Start at the Find a Company page.
3.. From the left navigation column, select: Create a Company List

3. You can choose to make a list by a number of variables, such as the range of sales/revenue or industry (by SIC or NAICS codes), etc. For this example, we want to see how Tiffany compares to other companies in the same industry.

3. First, enter the NAICS code for Jewelry Stores, which is: 448310.

4. Next, we want to limit to stores in the U.S.

5. Scroll down to Geographic Locations and select Edit.

6. When the pop-up box appears, select: North America.

7. Next, check the box by: United States

8. Scroll to the bottom and select: Create.

9. When the first part of the list appears, scroll to the bottom and select: Customize

10. You can check off any of the boxes you'd like to include in your chart. You can also control the number of results you want to see. Then, select: update.

11. See your results.


Find ARTICLES about a company's market share

You can search the following business periodical databases:

Conduct the search as follows:

  • Start with the company or industry or product or brand
  • Then, combine with any of the following keywords:
    market share OR marketing OR ranking
    • Pepsi AND
      (market share OR rank OR ranking)
    • (Athletic footwear OR Athletic Shoes OR Sneakers)
      (market OR brand)
      (market share OR share OR rank OR ranking)