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Marketing Research

Highlights sites and resources needed to understand an existing market and identify its critical components.

Handbooks and Dictionaries

Hover over the info item "i" for more info. Click on the book jacket or title to see the catalog entry.
If its is an e-book, you'll be able to access it, using your Baker ID. If we don't own it, you'll have to request it on Interlibrary Loan, which you'll be able to do directly from the catalog site.

If you'd prefer to see the books at a library near your home, you can do the following:
1. Select the link,
 Check Availability


2. Continue scrolling down to: Libraries Worldwide,


If you'd like to search for other books on marketing or marketing strategy, you can do so here:

Search for books and other resources

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