Library: Marketing Research: Business demographics

Business demographics

Census sites
Trends

County Business Patterns County Business Patterns is an annual series that provides county-level economic data by industry. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and analyzing competition. Among items available are total establishments, employment, annual payroll, first quarter payroll, and number of establishments by employment size.
Dismal Scientist This is a subscription service produced by international experts at Moody's Economy.com. Providing a multitude of information, they offer a free 14-day trial. Sign up right before you plan to work on an assignment. Search by zip code to retrieve labor, demographic, income, and real estate statistical profiles.
Site Selection This is "the magazine of corporate real estate strategy and area economic development." It features demographics, articles, and case studies on site selection & development. Free registration is required for access to some resources.

Advertising Age
Monthly magazine that provides analysis of trends, issues and events that shape consumer markets. Merged with American Demographics in 2004.

Available in full text from:

Business Source Premier This link opens in a new window
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Provides nearly 3,300 full text scholarly publications, including more than 1,000 peer-reviewed journals. Subject areas include: accounting, banking, finance, international business, marketing, sales, etc. Indexing and abstracting from 1965-present. Some cases indexing go back further than 1965. Updated daily.
Nexis Uni This link opens in a new window Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
ABI/INFORM Collection This link opens in a new window
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Most scholarly and comprehensive way to explore and understand business research topics. Searches three ABI-INFORM databases: Dateline, Global, and Trade and Industry. Covers business and economic conditions, corporate strategies, management techniques, as well as competitive and product information. Its international coverage gives researchers a complete picture of companies and business trends around the world. Search nearly 8,000 publications worldwide, almost 80% available in full text. The database contains complete runs of key business and management journals, providing a unique historical perspective from 1923-present. Full text coverage of the Wall Street Journal is also included from 1984-present.

Census Scope
CensusScope is an easy-to-use tool for investigating U.S. demographic trends, brought to you by the Social Science Data Analysis Network (SSDAN) at the University of Michigan. Includes eye-catching graphics and exportable trend data.
Demo Memo
This blog is great for the trend watcher or anyone who wants to learn about the latest demographic trends and data. The author is the editorial director of New Strategist Publications, and the former editor-in-chief of American Demographics magazine and The Boomer Report.