Library: Marketing Research: Special marketing reports

Special Marketing Reports

Ageing Matters: The future of older populations The older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities and challenges, as well as giving rise to new societal, economic and consumption trends.
This report reviews the future of consumers aged 65 and over, their income and spending patterns and the impact of the COVID-19 pandemic on the older population.
Consumer lifestyles 2017; Global survey insights Reveals a multitude of information about the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save
and spend money, change and adapt digital habits and ethical living.
Cracking the Chinese Consumer Code Millennials and Generation Z are driving new consumer trends in China. The impact is seen in the increasing demand for premiumization, better-for-you foods and products with a positive impact on the environment. This report evaluates how trends differ in Hong Kong vs mainland China.
The future of China's business: According to industry leaders The Chinese economy is past the rapid growth phase and is now experiencing sustained growth, which leads to a few key questions: what are the key trends in the next years and how will business leaders interpret this new norm of sustained growth?
The global struggle for work-life balance and its impact on consumer markets The pace of modern life combined with longer working hours and an increasingly strong reliance on digital devices are leading to a less-defined distinction between work and leisure. This report examines the perceptions of work-life balance and its impact on consumer markets, analyzes employment patterns around the world and points to leisure and retail trends and their future outlook.
How China's Urban Millennials and Gen Z Live and Spend In 2019, millennials and Generation Z accounted for almost 40% of the population in China, an important segment driving the Chinese consumer market. Our latest report helps local and global businesses understand Chinese urban millennials and generation Z to seize the market opportunities they offer, focusing on three key themes and eight trends
Health by Generation: Understanding healthy lifestyles and behaviors From diet to shopping behaviour, consumers are focusing on health.

This strategy briefing spotlights some of the new data and insights found in our 2020 Health and Nutrition Survey, further exploring how different generations adapt their health-related behaviours to their values and needs.
Meeting the Demands of High Net-Worth Individuals The global high net-worth market population of 4.1 million adults represented only 0.1% of the global adult population but commanded over a fifth of the world’s total wealth in 2017. Despite being a small consumer segment, the high net-worth market globally is highly profitable for brands and businesses.
Millennial Parents: Transforming Family Life Millennial parents are changing the way they raise their children compared to previous generations. These changes are affecting how they spend their money and make purchasing decisions.

As more millennials become parents, how can brands better target this growing consumer group?
Using consumer types to understand the path to purchase Consumer buying decisions are driven by lifestyle habits, personality traits, values and current trends. Understanding the buying patterns and behaviours of various global consumer types allows companies, brands and retailers to target their core customers better.
Using Consumer Types to Understand the Path to Purchase: 2018 Survey Results Understanding consumers' shopping habits and preferences allows companies, brands and retailers to improve how they target customers.

Understanding consumers' shopping habits and preferences allows companies, brands and retailers to improve how they target customers.

Rather than using traditional demographic data, 2018 Survey Results: Using Consumer Types to Understand the Path to Purchase showcases 8 consumer types that define buyer behavior.
Understanding the path to purchase: 2020 Consumer types When looking at consumer buying behavior, we look beyond standard demographics and profile 11 distinct personality-driven consumer types.

A look at the future of the family The traditional definition of a family, two adults and children, is transforming rapidly. Modern definitions of a family can include unmarried couples raising children; gay and lesbian couples raising children - and many more.
This report looks at what the decline of the nuclear family will lead, as well as opportunities and challenges behind this emerging trend. It offers an understanding of the factors behind shrinking family sizes and how divorced populations will grow,
The future consumer: households in 2030 By 2030, the global household outlook will be much different compared to today,
as technology, urbanization and economics reshape the behavioral patterns of
inhabitants and create new channels of access to consumers.
Future of the Family: Demographic, Economic and Cultural Shifts Demographic, economic and cultural factors are reshaping families. The family of the future will be significantly different to the family of the past and present. This analysis will shed light on what the future of the family looks like and how it impacts consumption, demand and demographics.
Future of the Family: Trends in Consumer Spending Generic marketing to certain household groups is no longer effective. Brands that can pinpoint their marketing to specific family member profiles will be far more successful over the longer term.
How Will Consumer Markets Evolve After Coronavirus? Our global network of analysts have identified six COVID-19 themes that brands must prioritize to creatively meet new consumer demands

China overtakes the US as the world's largest economy An economic milestone occurs this year as China overtakes the USA to become the world's largest economy in purchasing power parity terms. However, this milestone does not tell the whole story of the two economies. There are stark differences in each country's business and consumer environments, making this white paper vital for companies interested in entering these markets. This report covers the following industries:
Economic Growth, Consumer Spending and Energy Consumption
Business Environment and Technology
Population and Communication Trends
Retailing Industry
Toys and Games Industry
Travel Technology Industry
Apparel and Footwear Industry
Eyewear Industry
Personal Accessories Industry
Beauty and Personal Care Industry
Alcoholic Drinks Industry
Automotive Industry
Digitalisation in Asia: how one region is shaping worldwide trends While businesses that wish to win in Asia Pacific must address fundamental consumer problems as they do in any region, businesses must also take into account the varying market nuances of this region, which will dictate what succeeds.
Asia Pacific leads global digital commerce, accounting for 41 percent of spend worldwide in 2018. An expanding population, rising incomes and growth in discretionary consumer expenditure all drive digital spend.
Eco Worriers: Global Green Behaviour and Market Impact Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. As consumers become more environmentally conscious, organizations need to adapt to meet the evolving needs of their customers. This report examines
the environmentally conscious consumer, identifies the green attributes "eco worriers" are willing to pay more for, and analyzes the most important factors to consumers during purchasing decisions.
Megalopolis: How Megaregions regions are changing the global economy This report identifies world’s megalopolises, measures their economic might and provides a few insights into how infrastructure plans and economic development policies are being directed to improve regional integration.
Megatrend Analysis: Putting the Consumer at the Heart of Business A megatrend is a long term shift in behavior or attitude with global impact across multiple industries. In a rapidly changing global environment, megatrend analysis is critical for organizations seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.
Megatrends: Shaping the Future of Travel From the ever-connected consumer to new ways of luxury experience and a greater focus on the middle class, the report identifies the most influential megatrends transforming the way we travel and do business.
Concerns about travel impacting the environment, digital detox and travel simplicity are some of the world-changing patterns presented in the report.
Top 10 Global Consumer Trends 2020 Discover 10 consumer trends that will impact every industry
Learn how to target consumers based on what they value in products, brands and companies
Identify competitive strategies for growth in 2020 and beyond
Top 10 Global Consumer Trends 2019 2019 will be a year of change. With increased purchasing power, empowered consumers are pushing brands to embrace their values. Connected consumers are finding the joy in disconnecting. Older consumers want to feel and be treated as younger.
Megatrends, 2019: State of play Since 2017, 8 Megatrends have stood out and proven to be the most influential across many industries. We continually analyse data to better understand how these trends are evolving, with new consumer values, technological innovation and ethical standards standing out as key drivers.
Top ten global comsumer trends 2018 With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. However, shifting consumer attitudes and behaviors will continue to cause disruption for businesses.
Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.
Top ten global consumer trends for 2017 Consumers of 2017 will be more demanding of products, services and brands than ever before and will use digital tools to articulate and fulfill their needs. From faster shopping and wellness as a status symbol to personalization and the allure of authenticity, Top Global Consumer Trends for 2017 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
Understanding the socioeconomic drivers of megatrends There are five socioeconomic drivers generating and shaping consumer megatrends. These long-term shifts explain the on-going changes we see in consumer behavior, from the emphasis being placed on experience over possessions, to the interest in healthy and ethical living.
In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.

Commerce 2040: Revolutionary tech will boost consumer engagement Imagine 2040. Facial recognition will personalise shopping trips, entertainment venues will shift from in-seat to choose-your-own experience and connected mirrors will serve as a personal stylist. Understand how commerce might evolve over the next 20 years, Identify future commerce opportunities in entertainment, home and retail environments. Discover key features of these environments expected to redefine consumer experiences
The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce surge Adapting marketing and operations was often not enough to meet sudden demands during COVID-19 lockdowns.
Pinpoint the factors influencing the digital transformation of the path to purchase and the consumers driving this change to maximise business efficiencies.
2018 Digital Consumer Index: Identifying Key Opportunities for Digital Investment Provides guidelines to identify the top digitally attractive markets for growth. This toolkit pinpoints a country’s relative digital standing and offers 5 year forecasts.
Digital Consumer Index 2016: identifying the next digital frontiers Consumers are more connected than ever before, and this rapid increase in digital connections has ushered in speed and convenience across all aspects of life. In this report, we've established the top 20 digital markets based on the rank of the Digital Consumer Index. This report explores the top 20 countries with digital consumer opportunities, digital connections and generational shifts across society, and the need for market prioritization.
The Digital Consumer Journey: Best Markets for Sustained E-Commerce Growth Many consumers turned to e-commerce during the pandemic as it provided a safe way to make purchases through a period of heightened health concerns and government restrictions. As consumer behaviour evolves, some of the unprecedented levels of e-commerce usage will decline, creating uncertainty around what will remain from this spike.
Euromonitor International’s data and analysis indicates that markets had the potential to achieve $77.7 billion additional e-commerce sales coming into the pandemic. This white paper explores the most under-indexed e-commerce markets and which areas have the most potential in a post-pandemic era.
Digital Consumer Survey 2020: Key Insights Technological advances are creating unprecedented change across consumer-facing industries. To better understand these shifts taking place, Euromonitor surveyed over 20,000 consumers in 20 key markets globally to identify how technological advances are forever altering commerce.
The Digital Consumer Survey covers key topics and themes around how consumers browse and buy products, services and entertainment in the digital era.
Digital disruptors: Leveraging tech to innovate How do companies stay relevant in the digital era? They adopt a strategy that includes renovation, innovation and disruption tactics.
DIY Index: Prospects, Potential, and Disruption Macroeconomic and demographic factors are impacting consumer demand for home improvement and gardening products, which in turn influences the DIY industry.
Global water risk: Building a resilient business Nearly 1 billion people live without access to safe drinking water. Classed by the World Economic Forum as the world’s number one long term risk, water crisis is a key issue impacting businesses across industries. This report looks at how a range of companies are tackling this pressing concern, from supply chain management to community initiatives and product innovation.
Identifying Digital Trends in Consumer Markets Emerging markets tend to lag in both digital service adoption and availability of internet, but the pandemic has made technology essential to daily life.
How to Be a Disruptive Brand: Reinventing Consumer Markets Technology, alternative business models and consumer behavior preferences are fueling the rate of brand disruption in every market globally.

In this white paper, Euromonitor provides a framework for how businesses execute change in order to disrupt an entire market or category.
New Business Models: Reaching Consumers During Coronavirus As more consumers stay home, companies globally need to change their business models to survive. This strategy briefing focuses on ways businesses can adapt and innovate rapidly through strategies, such as digitization, restructuring pricing and new delivery methods.

Using Risk Indices Through Global Economic Uncertainty A Country Risk Index (CRI) is a tool to help plan for uncertainty in turbulent economic times.
Global economies and consumers in 2017 The global economy is entering an increased period of political volatility, particularly in advanced economies. In this briefing, our experts analysze the most important trends that will shape the world in 2017, discussing diverse themes such as the risk of increasing trade barriers, increased importance of the circular economy, the rise of multi-tasking appliances and the squeezed middle.
Global Economies and Consumers in 2017 explores the economic landscape, taking in top trends within Business Dynamics, Cities, Economy, Finance and Trade, Industrial, Natural Resources, Digital Consumer, Households, Income and Expenditure and Population.
Global economic forecasts Q1 2019 A quarterly report gives you the latest macroeconomic changes for the world's key economies and what these mean for our future economic predictions.
This deterioration in our global outlook has primarily been a result of downgrades to the advanced economies, including the US and the Eurozone, but also to some emerging economies such as Mexico and Russia.
Access the latest revisions in GDP growth, inflation and interest rate forecasts
Preview the updated economic outlook for the US, Eurozone, UK, Japan, China, Brazil, Russia and India
Global Economic Forecasts Q2 2019 In 2019-2020, advanced economies will see their economic activity slow down, while emerging economies are anticipated to see improving economic dynamics and expand by around 4.6% in 2019-2020.
In our updated economic forecasts for this quarter, we provide the latest GDP forecasts for the world's key economies.
Global Economic Forecasts: Q3 2019 The first half of 2019 has seen downgrades to the global outlook especially in emerging and developing economies with global GDP growth expected to be 3.1% in 2019, rebounding to 3.3% annually in 2020–2021.
Global risks have increased with rising trade tensions and financial markets volatility putting a strain on global economies.
Global economic forecasts: Q1 2020
Global Economic Forecasts: Q2 2020 Quarterly report gives you the updated macroeconomic changes since COVID-19. This report covers key changes for the world's economies and what these mean for our future economic predictions.
Global Economic Forecasts: Q3 2020 This report provides an update on macroeconomic changes since COVID-19 has progressed over the year. This report covers key changes for the world's economies and what these mean for our future economic predictions.
Despite many countries lifting strict social distancing measures during the second half of 2020, global economic activity remains significantly low. Even with a 3.5-7% growth rate, global output in 2021 is likely to remain 5.5% lower than pre-pandemic levels.
Our latest Global Economic Forecasts report focuses on the quarterly macro changes for 8 key markets, the economic impact of different COVID-19 scenarios and what they mean for the future of the global economy.
Global Economic orecasts: Q4 2020 Preview the latest quarterly economic outlooks for the US, Eurozone, UK, Japan, China, Brazil, Russia and India, the impact of COVID-19 and what that means for the global economy.

Here comes Cannabis; how legalization will disrupt global industries Within the next decade, some form of cannabis will be a part of consumers' daily routines, either as a functional ingredient in foods, beverages and beauty or as a wellness mood enhancer in health.
The global legal market is expected to represent 77% of total cannabis sales in 2025, reaching USD166 billion.
Within the next decade, some form of cannabis will be a part of consumers' daily routines, either as a functional ingredient in foods, beverages and beauty or as a wellness mood enhancer in health.

Understand which industries will be most impacted by cannabis legalisation
Identify new formats of cannabis within each industry
Learn how it will disrupt FMCG through 2030
The retail ecosystem during Covid-19 Retailers are operating in a new reality amid the COVID-19 pandemic. Adapting strategies and innovating with technology are imperative to match changing consumer behaviors.
Retail innovation in 2020: What's here to stay? COVID-19 is expected to have a lasting impact on retailing, with re-imagined retail space, more meaningful engagements with customers and new e-commerce tools hot topics.
Rethinking Sustainability: No Purpose, No Gain Sustainability means different things to different organizations. See how the Coronavirus pandemic is encouraging companies to broaden their approach, putting business purpose ahead of profit.
Shopping Re-invented: How retailing industry can safeguard its future in the decade ahead According to our research, the global retail industry will suffer a 3.5% sales decline in 2020. Meanwhile, Asia Pacific recorded USD 5.5 trillion sales in retailing in 2019 and is expected to recover the fastest from COVID-19. The region’s forecasted 1.5% sales decline in 2020 is set to pick up to 2019 level, with a 6% growth in 2021.
What's new in retail, ed. 3: Emerging global concepts As competition increases and consumer preferences evolve, retailers continue to advance the way customers browse, shop and buy.
In this white paper, Euromonitor International identifies the top retailing concepts seen across the globe within four categories: grocery, non-grocery, non-store and digital.
What's new in retail Edition 4: Emerging global concepts Retailers are developing new concepts, implementing different business models and improving their strategies to stay competitive.
New retail concepts are challenging the traditional store format and pushing the boundaries of innovation. Retailers must adapt and cater to evolving consumer expectations to retain customer loyalty.

The Business of Sports: Benchmarking for Commercial Appeal. Club Index ranks the top sports teams based on key ingredients for success, including social media following, digital footprint, sell out ratio as well as the economic and demographic makeup of the home market.
The commercial competitive landscape of professional sports in 2018 The business of professional sports has significant commercial potential. How can sports companies, partners and sponsors capitalize on untapped opportunities for investment and collaboration globally?
Coronavirus and Sports: Effects on Fans and Sponsorships Digital platforms and esports have become popular substitutes for sports entertainment since events and matchdays came to a halt in March 2020, but fans need more. Learn about the changing landscape of sports in a pandemic era.
Partnership Trends in Professional Football 2018 The cost of running top-flight football clubs has risen sharply in recent years. Revenue sources have slowed, and football teams have struggled to keep up with costs. Additionally, stringent financial regulations are being implemented across professional sports limiting the ways football teams can bring in revenue
Sports Fandom Culture: Global viewing habits and consumption Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits as viewers shift to multi-screen sports watching and engage more with social media.

2020 Industry insights Even before COVID-19 upended business priorities, companies faced a challenging landscape. Companies are now addressing the short-term urgency of surviving the pandemic, while continuing with longer-term strategies to create value in a competitive environment.

Learn more about the top 3 priorities for business leaders.
Accelerating travel innovation after Coronavirus Following the shut down of global travel and tourism, companies are exploring new source markets, consumer segments, business models and revenue streams to ensure survival.
The Emerging Autonomous Vehicle Ecosystem The onset of connected, autonomous, shared, and electric vehicles is expected to accelerate the growth of the automotive sector. As companies attempt to expand their businesses across new ancillary services for autonomous vehicles, new players with innovative business models will also emerge.
In this white paper, BIS Research analyzes new potential business models and how OEMs and suppliers will be able to win in this new ecosystem.
Financial Services - Marketing Trends 2018 Backed up by comprehensive consumer research, in-depth analysis, and campaign examples, find out the emergence and future impact of the trend, including why marketers should care, and where financial services marketing is headed next.
The personal financial management tools of yesterday will evolve into do-it-yourself financial improvement apps founded on the research of behavioral economics and powered by artificial intelligence.
Fintech in APAC: Digital Payment Platforms Fintech in the Asia Pacific region provides the perfect example of how new financial products and services are rapidly transforming the payments industry.

This strategy briefing explores three digital payment platforms fundamental to this revolution.
Global Beauty and Personal Care Trends 2018 Mintel's global analyst team has identified four major trends, each one grounded in expert, in-depth analysis on what consumers are thinking, where the market is headed and how companies can compete.
Global Food and Drink Trends 2018 Shaped by collaboration between 60 of Mintel’s expert analysts in more than a dozen countries and backed up with the latest consumer research, Mintel’s Global Food & Drink Trends 2018 offer a comprehensive perspective on the momentum and forecast for food and drink markets in the next year and beyond.
Growth of Sustainability in Southeast Asia Sustainability efforts in Southeast Asia face challenges from low cost manufacturing and consumer price sensitivity, along with a lack of awareness and regulatory support. These are key barriers for companies investing in areas like supply chain transparency and sustainable sourcing.
Shifts in Consumer Finance after Coronavirus The payment landscape transforms as consumers social distance, struggle to find full-time employment and spend less. The non-cash payment industry, however, will recover with greater resilience and innovation. How? Read our white paper.
Travel 2040: Climate Emergency To Force a Revolution in the Industry As environmental concerns continue to rise, the travel industry must recenter its focus towards innovation.
Learn what online travel agents, urban mobility, air travel and hotels will look like in 2040.