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Marketing Research

Highlights sites and resources needed to understand an existing market and identify its critical components.

Surveys and Opinion Polls

Since their beginnings in the 1920's with Gallup, Roper, Harris and others, scientific polling organizations have grown dramatically in number, scope, and stature to their worldwide presence today. Like other professions dealing with public affairs, pollsters have found the Internet to be a great boon both for advertising services and for offering survey results. Professional organizations, university research centers, and data archives all use the web to enhance access to public opinion polls.

Academic resources and  polling organizations

Hover over the "i" icon to see info about the book. Click into the book jacket or title to see the catalog entry. If it is an eBook, you will need to use your Baker ID to access it online.