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Marketing Research

Highlights sites and resources needed to understand an existing market and identify its critical components.

Trade Associations

Identify trade associations

Find a Trade Association in the following databases:

1. Start by selecting Advanced Search

Business Insights Global advanced search

2. In the Search box, type any descriptive word that identifies the trade association you are searching.(Whether you are looking for a specific Association Name or just any association that has a particular word, this is the procedure to follow).

Business Insights Global field searching

3. Use the drop down arrow to highlight one of the three words under the term, Associations: if you want names of associations from other countries, highlight Countries, if you only have a descriptive word, highlight Description, and if you have the industry NAICS code, type the number in the search box, and then highlight NAICS.

4. Select:Search.

5. Once the results page appears, select the View All link to see the entire list.

Business Insights Global association results screen

Embedded within this database, you'll find First Research.
Provides industry profiles covering over 1000 industry segments.


Follow these steps to access:

1. From the dark green banner at the top of the page, select: Browse

2. Under Industry and Market Research, select: First Research



3. Scroll down to find your industry.
4.Select: View Documents

5. Select a .PDF document that looks interesting. Scroll to the end and find a segment titled: Industry Websites. You'll find a list of associations that monitor your industry.

ABI First Research Industry websites